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Переможці 2019

The Very Best of

B-5 Other interactive digital design

 
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#smthwentwrong
B-5-2    UAMASTER digital agency

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. On the website, we explained the problem of the civic literacy and offered the teens to help the characters via texting that imitated the further communication in the messengers.