Nalyvka is a traditional Ukrainian alcoholic beverage that’s undergoing its rebirth now. We endorsed this trend by creating a brand for the new line of local-produced liquors. To emphasize the genuine nature of the product, we burrowed deep into culture of Ukrainian Polissya, the region where it was originated from. Oyra is a Polissya folk dance which gave name and concept to the brand-new beverage. That is why we placed the image of a dancing duo on the custom label as it reveals local lifestyle along with the product’s unique zest.