One of the main problems of Kherson is the huge number of abandoned industrial buildings located in the city center. This not only distorts the appearance of Kherson but also forms a general depressive economic and emotional background. The answer to the problem becomes the art platform "Turbine" — a platform for cultural, artistic and social initiatives located in a former factory. Solution: The urban dimension of the project became the center of the text part of the logo — we accented on the "urban" in the word "Turbine". The simple rectangular shape in the logo almost repeats the geometry of the building in proportions. The corporate identity also operates with quadrilaterals which become a contrasting background for navigation, for example.