Serhiy Korolyov Space Museum was founded 50 years ago in Zhytomyr. The museum is modern, and in addition to tours there is a wide range of services: from integrated lessons to VR attractions. Actually, due to active development, there was a need to develop a brand identity. This work is my bachelor work in LNAA. The challenge was to communicate the existing image of the museum as an identity, to emphasize the emotion of anticipation of the adventure and its main value - space exploration, based on the brand's promise: open the door to space.