Переможці 2021

Every year, the 16 Days Against Violence campaign is held worldwide. We were approached by the Ministry of Internal Affairs of Ukraine with an offer to develop a concept of an online and offline exhibition. Dedicated to these 16 days campaign. The topic of domestic violence is extremely relevant for Ukraine. 150,000 cases of domestic violence are reported to the Ukraine police every year. More cases stay unspoken of. There is too much violence around us. People have learned to ignore it, so we choose not to show violence itself. We needed another perspective. Our main characters we made to be ordinary try well and can be found almost in any home. They are tools of violence. Behind each of them is a real story of abuse from the police protocol. This is how the idea of THE THING IS an exhibition was born. It was opened in one of the central squares of Kiev. You could scan a QR code and go to the exhibition website to hear the horrifying stories of violence survivors. The ceremony was attended by the First Lady of Ukraine Olena Zelenskaya and the Vice Prime Minister Olha Stefanishyna. The millions of ukranians found out about exhibition from social media or TV news and interned it. The Thing Is posters were sent to all regions of Ukraine. The police put them up in the squares of all major cities. Yes, we all want domestic violence to stop. Links: audio case https://youtu.be/wdnKnVAvEK8 video case https://youtu.be/ng0BAi4gDtU posters https://drive.google.com/drive/folders/1a3fiu4vqra4rzyCgd26WJYTmTBKLS5kp?usp=sharing