Переможці 2019

Best of

A-14 Student Design

Ukraine-Austria cultural year identity
A-14-80   Келим-Золотайко

The goal of the project was to create an identity, which would combine the universal communication perception of two cultures within the framework of the Ukraine-Austria cultural year. The complexity of the project was to search for common denominators for the expression of a single content. It was necessary to avoid standard interpretations and banal decisions. That is why I decided to combine the most comprehensible one for each culture - its language. By synthesizing the first letters of the Latin names of Ukraine and Austria, I managed to create a universal object-constructor. It can be used to create characters for program blocks and various media. In the colours I chose are the colours of the national flags of our countries, bright enough not to get lost in the visual network of the city.