PLUS 1 is a street-based photo exhibit designed with the goal to support the families of fallen servicemen and memorialize their stories, as well as to build a new socio-cultural image of Ukrainians as defenders of the values of democracy and freedom. Plus one means another Ukrainian, another fighter, another father, another man, another singer, another sister, another friend, another brother, another volunteer, another answer to Russian propaganda. The concept is based on the fact that plus and minus are inseparable concepts, where is a minus always exists a plus and vice versa. We created 28 graphic symbols for each one of the photographs taken for the exhibition. Each symbol is added to and module grid, but each grid has one blank section (minus), but the missing symbol can be found near or on the back (plus).