Recommend to friends. This is about the Uma Clinic, for which we have developed naming, identity and communication strategy. The whole work was built around the idea: The basis of care and tranquility, clubbing and confidence is the same image - the circle. Family circle, comfort zone, an inner circle of people... These are the benefits that surround Uma Clinic customers. They decided to convey the idea in identity through rounded corners and lines that tend to close even a bit - it also binds all the merits of the brand together. In identity we decided to convey the idea through rounded corners and lines that tend to close up and a little bit - it ties together all the benefits of the brand.