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Переможці 2021

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A-1 Corporate & Brand Identity

 
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SYTA KITSUNE (СИТА КІЦУНЕ)
A-1-15    thehappy.studio

SYTA KITSUNE (a well-fed Kitsune) is a new fast food project from MHP — one of the world leaders at poultry farming in the agricultural market. This branding is inspired by futuristic Asia: Korean fashion, Japanese folklore, Chinese innovations. Kitsune in the literal sense is the Japanese word for fox. Foxes are a common subject of Japanese folklore. Stories depict legendary foxes as intelligent beings and as possessing paranormal abilities that increase as they get older and wiser. Kitsune have as many as nine tails. What about food? You may already taste this in VDNG or on Podil and make your own opinion. Kitsune should always be well-fed.