Переможці 2021

Best of

A-18 Innovation in Design

Envision Sound Identity
A-18-1    mate

Background: Envision Sound is an international educational program that was created by the British Council in Ukraine in partnership with The Oleksandr Dovzhenko National Center. The unique program helps composers develop their skills in composing film scores, gain mentorship, and build a network within the film and music industry. This year's education program was ready to find their main visual identity. Creative idea/strategy: Identity that makes it possible to hear the picture of music. Execution: To convey the essence of the educational program for composers, we created a dynamic brand identity that is based on sound. We visualized a sound wave and by its help revealed a visual part of context - poster for movie. Results: We created a unique visual style that can be changed and adopted for each new participant and which can show the people's picture of their music.