Переможці 2021

Standard One development company offers to invest in the S1 Terminal hotel and receive a stable passive income. Top investors are the target audience. The substance of the proposal: managers are engaged in business development, and you get up to 15% per annum without any hassle. Hence the campaign's message: increase the capital with S1 by keeping your immovables. This is a wordplay: in the Ukrainian language "to remain motionless" and "to keep the immovables" sounds and spells identically. Majestically motionless characters and the building of the S1 Terminal in the center of the composition symbolize confidence and stability in a world that is transforming, progressing, and fussing… The picture is revealed gradually, so you don’t want to skip it. This is how we capture the viewer’s attention until the packshot. Collages in each video have their own themes: construction progress, digital technology progress, ecology progress. The poses and appearance of the actors allude to the world-famous sculpture masterpieces — the statues of Lincoln, David, and Venus Victorious, respectively.