Переможці 2021

To bet your money on esport team is almost like jumping into a match by their side, because with Parimatch betting service their victory becomes yours as well. To bring up that feeling we chose the triumphant gesture of esportsmen – bro fist. The whole video is dedicated to an extra-long bro-fist move that professional team gives to a fan. While bro-fist travels to him, it passes through the memes and insights of local gaming culture. Every episode is a page out of a gaming culture history: a meme, an easter-egg, an allusion. The number 332 on gaming machine calls out to DOTA 2 game. Other scene, the one with boxing, is referencing boxing background of a professional gamer IceBerg. With same level of thoroughness, we approached music writing, and created a soundtrack full of popular gaming slang phrases. We have worked out thoughtfully every second of this story, turning it into an encrypted creative journey for gaming geeks and esport fans. And guess what, it has got under their skin!