Переможці 2021

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A-11 Packaging Design

A-11-19    Gra - майстерня брендингу

Inaksha – the first certified bakery in Ukraine, where gluten-free bread is prepared, which is not harmful to health. Our task was to develop packaging that would convey the values of the brand itself. White has become the main color for a reason – it has long been associated with purity. More than that, white is universal, serving as the background to colored stickers that mark the difference between tastes. The bird is the embodiment of the consumer, it chooses different bread, different sweets, with health in mind. A concise concept that combines simplicity and sophistication.