CUUB is a CG studio creating high-end digital renders and animations for clients worldwide. Based in Kiev and Dnipro, they help clients validate ideas and experience the atmosphere of future architecture and spaces. We built the positioning of the brand around the idea of 'Seeing is experiencing'. A simple yet powerful identity system with a strong wordmark, minimal color scheme and a 3D cube is the basis of the distinctive look that sets CUUB apart from its competition. In digital, the dynamic wordmark breaks apart and moves to the corners of any given format framing visuals, ideas and content. The silhouette of an animated 3d cube is a nod to primitive geometry used in CG and a recognisable and universally understandable symbol that supports the identity.