Переможці 2021

Best of

A-1 Corporate & Brand Identity

Ukrainian IT Awards brand identity
A-1-66    Sense it.

Ukrainian IT Awards is an annual award where the best IT-specialists of the state are singled out. It is one of the most significant and important contests in Ukrainian IT. Individuals and teams in all the spheres, ranging from design and development to management, participate in it. We used the Modulor proportions system as an identity basis to draw the graphics. The identity basis is Modulor which is the system of proportions, developed by an architect Le Corbusier. It is a universal measuring system built on the average human body dimensions and the “golden ratio” (in which every following number equals the sum of two previous ones). Based on Modulor, a universal grid has been developed, upon which all the brand materials are built. The grid structurizes the brand style elements and refers to data sorting principles in IT technologies. This solution will make it easier for todays’ and future designers to create any visuals in a corporate style. A new identity shows how chaotic information gets in order. This identity represents the task of an award — to get in order hundreds of applications and define the best among them.