Переможці 2021

Best of

A-7 Promotional, DM design

Imperfect book
A-7-1    McCann Kyiv

There is such a thing as the fear of a blank space. When the creator is left alone with a clear page and doesn’t start because he is afraid of ruining the whole idea. We decided to ruin this pure perfection and started a notebook “in advance” and designed the notebook which looked like as already has been used by someone: added messy sketches, hurriedly scribbles and used textures not only on cover, but on sheets inside. For owner to believe that we maximized the realism of ruining as if we “destroyed” each item with bare hand. So, no blank space – no fear. Just pure creativity.